Creativity

Creativity is the ability to think and act out of the box. To be creative is to discover new and innovative ways of thinking and doing things. All companies and organisations are striving for new services and new products which define current customer needs and can meet all production requirements. These special companies are the ones leading in the market and creating value for the customers and the stakeholders. Creativity is encouraged and expected - so what is creativity and is it a learning process, a special environment or other factors?

Creativity is essential to cultivate our creative skills if we wish to guard against economic uncertainty and changing markets. Companies that harness creativity are more profitable. New opportunities, benefits and advantages can be realised when we take an alternative approach. Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. If you have ideas but don't act on them, you are imaginative but not creative.